We started out with silver tops and gold tops (gold tops had twice the cream which tasted better) through modified, low fat and skimmed (because the fat was bad for you)...to highly manufactured fake milk made from just about anything that doesn't involve cows...at a higher cost (because cows are bad you)...and now we have A2 milk...because normal milk has two proteins...A1 and A2...A2 milk might be easier for people who have grown up in societies that have never eaten any dairy products to digest...some Asian countries basically...and offers no advantage to anyone else...but is sold as "better" milk at twice the price (A2 is better for you?)...the milk shelf in a supermarket is now half an aisle long...what do you think? Are we being conned?